Communicating the digital revolution of the brand.
On the occasion of the Digital Revolution Day event in July 2019, the Calzedonia Group relied on XCube3D to devise a futuristic performance capable of telling the story of the digital innovation process adopted by the brand for its international e-commerce.
In order to achieve the best results, after the technical survey and a thorough study of branding and its needs, we designed an immersive performance, taking charge of the stage layout design ourselves
The performance was tasked with opening the event, so the goal was the wow factor, visually telling the story of the Digital Revolution taking place in the Company, enhancing the features of all the group’s brands.
Revolution is told starting from normality. At the center of the narrative there are Calzedonia men and women, people who pay attention to their image, detail to choice, materials and style.
The dancer, dream and desire! magically interacts with a 3D animation that faithfully reproduces the iconic product of the Intimissimi brand.
During the performance design, the brand becomes a symbol of a gift of love and holographic heartbeats and becomes alive with the dancer.
The stage becomes a virtual store and the Calzedonia group can sell and communicate through the web and Digital Revolution.
With this performance we highlight the centrality of the User Experience that the brand wants to offer.
We projected viewers into this digital evolution through virtual illusion and spatial augmented reality, telling the story in an innovative and engaging way, just as Calzedonia wants to be.
Client: The Big Now spa for Gruppo Calzedonia spa
Year: 2019 Event: Digital Revolution Day
Skills: Project Design | Immersive Videomapping | Motion Graphics | Hologram Design | Light Design | Sound Design | Performing Arts | Script | Direction
Location: Calzedonia headquarter