CUSTOMIZED DIGITAL COMMUNICATION
Corporate events are a pillar for enhancing corporate identity. To make each event original, innovative and unforgetable we need new language and original performances.
Emilbanca chose the creativity of XCube3D for a functional and fascinating solution starting with stock images of repertoir to construct a customized and immersive exhibition.
The concept design started with the creation of 3D graphic animation using the colours of the logo to achieve a strong reference to the corporate brand.
The mix of performing arts, magic, ballet, contemporary dance and hip hop, combined with futuristic 3D graphics, electronic music and virtual shadow games, produced a totally engaging effect.
The goal of the client was to mantain a communication that could elicit focus on modernity and innovation through an absolutely new language.
Extended Reality and the interaction with Augmented Reality of videomapping gave the desired dynamic, energetic and captivating performance which captivated the audience… an unique and original moment!
Client Connexia for SWATCH Ltd.
Year 2014
Event 30 Years of Swatch Club
Skills Project Design | Videomapping | Motion Graphics | Performing Arts | Interactive Dance | Script | Direction
Location ROME
