The Hybrid Event for streaming from Genoa’s Aquarium
After the live streaming experience with the virtual set projected in the city of Matera. E-distribuzione continued the Smart Grid presentation, by choosing this time a hybrid presentation event that included simultaneous in-person audience and live streaming for remotely connected users.
The users of this kind of event, therefore, are twofold: those present at the venue and users connected real time remotely, thus being able to reach a larger audience and thus having a twofold positive result.
The venue choosen by E-distribuzione for the occasion was the Auditorium of Genoa Aquarium, a place that had limited usable space.
The narrowness in terms of space therefore required an ad hoc design that took full advantage of the potential of a hybrid event while still respecting the technical and practical needs of the venue.
The concept, therefore, was designed with the aim to revive the immersiveness previously proposed with the virtual event of Matera to fully engage the users, readjusting animated graphics and 3D images for the new viewing space.
In fact, to hold the perception of the immersiveness, a scenic backdrop was created using ledwalls that filled the whole area of the stage, thus including both the in-person and the connected online audience.
The development of an animated digital graphic of the Genoa skyline and the reworking of the video material narrating the route along the Smart Grid were the key to achieving the goal set by the client and to give this event a strong digital connotation as well.
Client: Cheil Italia for ENEL distribuzione Year: 2021 Event: Hybrid Event – SMART GRID FUTURABILITY Skills: Videomapping – Motion Graphics – Hologram Design – Light Design – Sound Design –Performing Arts – Set design – Direction Location: Auditorium of the Aquarium of Genoa