Extended Reality and Virtual Set For a futuristic live streaming
On the occasion of the presentation of the new Grid Futurability project, E-distribuzione decides to create an immersive and engaging event that helps the user perceive the innovation of this project, aimed at transforming electricity distribution networks into Smart Grids with advanced digital solutions.
The plan was to have the in-person event in Matera in October 2020, which was canceled due to Covid restrictions.
Thus, we proposed a live streaming event that combined virtual set and extendend reality to inspire the same perception and engagement as an immersive in-person event.
The proposal consisted of three key elements, each characterised by precise digital solutions, capable of virtually immersing viewers into the event:
- La realizzazione di un video di apertura 3D immersivo ed emozionale;
- The creation of an immersive and emotional 3D opening video;
- The creation of a Virtual set and digital direction within a virtual graphics tool The live streaming within a green set to immerse the speakers in real time into a Virtual Set
Starting with the “Netword Digital Twin” that digitally reproduces the main assets of the infrastructure, we wanted to enclose the excitement of a live experience, creating an hypnotic journey along the streets of a futuristic city of Matera through the cables of E-distribuzione’s network, digitally reproduced as it were its “virtual twin”.
“ A dynamic journey that had the same immersiveness as a 3D viewer, both because of the naturally immersive subjective point of view, and the choice to use a dynamic, relentless graphic concept”,
Fausto D’Elia, Creative Director.
Creating a futuristic set overlooking the city of Matera meant that the interaction of the human element within the virtual setting was perceived as real, creating the emotional suggestion in the viewer of feeling immersed into the setting itself. Everything has been customized respecting the brand image: colours, graphics and details.
To further support futuristic setting created, we included 3D elements, holographic slides and animated text inside the Virtual Set during the speeches. In the 3D “studio” there were virtual monitors for both remote connection and slides, so the match between virtual and speakers was perceived as “real”.
The main innovation proposed in this work was from the technological point of view.
In order to have a very high accuracy, avoid unexpected live events and eliminate technical rehearsals with speakers, we created a plugin that would connect the real cameras in the studio, managed via joysticks, thus using two perfectly synchronized directions: a real TV broadcasting one and a fully digital one to manage the virtual set and interactions with 3D elements launched within the set.
Colours, graphics, details…everything was customised respecting the E-Distribuzione brand.
The Virtual set in the new landscape of online communication
that is also being defined in corporate events, has proven to be a formidable tool to meet the needs of both registration and live streaming.The result was a highly futuristic event that could thus be a concrete support to the topic discussed, aligning to the innovation of Grid Futurability Project.
Client Cheil Italia for ENEL distribuzione Year 2021 Event Grid Futurability Matera –16 June 2021 Skills Project Design | Videomapping | Motion Graphics | Performing Arts | Interactive Dance | Script | Direction Location ROME