Enchant the eyes, engage the soul, excite the heart
These are the values on which XCube3D was born and which it infuses into every production. The goal of the first project to be brought to television was to create a performance that combined real and virtual, bringing out unexpected emotions and sensations.
“Back in 2012 I wanted to create a new communicative language, so I decided to combine different performing arts with 3D animated graphics. An interaction between human and digital where both become protagonist of the show”. Fausto D’Elia, project creator
The concept was inspired by the magic of the illusionism, created along with Rudy, our Cuban Magician, an ad hoc stage setup to create the first interaction between 3D digital graphics and classical magic.
To emphasize the juxtaposition of human and digital we combined with hip hop dance by creating a primal avatar. The grand finale is the roar of the performer shattering a virtual glass in perfect synchro, leaving the three judges speechless.
In the second performance we also introduced ballet with the intention of infusing tradition with new technologies; a look into the future in line with the innovative character of an Extended Reality project unprecedented for Italy.
“An entire performance full of changes of scenary, rythm and emotions”, “A colation of the talent” as Gerry Scotti and Rudy Zerby, judges of the program, pointed out.
The desire to create awe with dynamic performance gave the entire audience of Canale 5 a glimpse of the future, thanks to the innovation of interaction between different performing arts and augmented reality of videomapping.
Client Fascino PGT S.r.l. for MEDIASET Canale 5
Event ITALIA’S GOT TALENT
Skills Project Design | Videomapping | Motion Graphics | Performing Arts | Interactive Dance | Script | Direction