Gelato is the best Dessert ever…Anytime, Anywhere
At the annual convention of MEC3 – Optima Spa, during the 2016 pastry and ice cream exhibition, we created two performances with an innovative character to celebrate the Brand’s business and entertain the guests present in the hall.
The concept design started from the study of the event’s claim “Gelato is the best dessert ever… anytime, anywhere”, which we wanted to interpret as a message with a universal character.
The design and implementation of two digital immersive projects
immersive projects would have given the company the opportunity to disruptively express its innovator
capable of breaking boundaries and transporting everyone into its universe.
The planning started by remodeling the design of the vertical screen (36mt long) already present in Palariccione.
The graphic construction of videomapping was structured on the new T-shape screen to convey a perception of the product as a “universal pleasure” that knows no limits.
That is why we projected the idea of ICE CREAM in a new dimension; a real intergalactical journey where planets are made by ice cream, black holes are chocolate swirls, moon mountains are ice cream cones, and meteorites hazelnut sprinkles.
A true sensory experience that, thanks to the unusal shape of the screen, transports the audience on this journey of discovery to a Parallel Universe, giving the perception of watching the show from the helm of the spaceman
Interactive dance mapping
We chose to construct the second performance as an escalation of three different ice cream flavours capable of leaving the viewer with a surprising mix of sensations, three different moments that
excite the immagination as ice cream excites the palate:
- a first underground setting, accompanied by exotic sounds, features the interaction between the dancer and digital graphics;
- a second, more metropolitan setting, frames the magician who enchants the audience with surreal illusions in synchro with 3D animation;
- finally from the top of a skyscraper the performance becomes pure energy in a ninja fight to the last breath between the performer and fiery graphics.
Client GR events for MEC3 (professional ice cream products) – Optima s.p.a. Year 2016 Event INTERNATIONAL CORPORATE CONVENTION Skills Project Design | Motion Graphics | Light Design | Sound Design | Performing Arts | Videomapping | Interactive Dance Mapping | Direction Location Palacongressi – Riccione (RN – Italy)