Italian espresso excellence from 1958 to the present.
A 360-degree experience of the senses: The storytelling of a coffee processing family extrordinary, evolutionary in a coffee brand.
The 2017 exhibition, was designed and created for Torrefazione Portioli spa, an original immersive event to tell and celebrate the company rebranding.
An experiential brand storytelling, able to break the mold, excite and transport dinner gala attendees into a new dimension: the Portioli dimension.
Backstage
Coffee is more than a product to be tasted…it is a set of sensory perceptions: taste, smell, sight, touch and sound.
Above all, a coffee break is a moment pleasure, of sharing and of reflection: coffee is an experience. And that is the experience we created.
The CUBE, an innovative installation measuring 3×3 mt, placed in the center of the hall and covered with a holographic tulle, was the pulsating digital soul of the night.
In organising the Gala Dinner we designed a perfect synchrony between the different departments to make the entire dinner a dynamic experiential journey.
The three immersive storytelling experiences, through the interaction between the different performers and digital audiovisual animation, expertly enveloped the senses of the participants:
the sound of a live accordion engages viewers while images on the cube transport them to a time gone by,
belly dance, with its exotic flavour, mixed to the most modern electronical sounds, reveals all the strenght and the harmony of Portioli coffee.
The conclusion of the experiential journey combines the past with the present by revealing the rebranding.
Client Torrefazione Portioli Spa
Year 2017
Event GalaDinner @Host 2017
Skills Concept Design | Immersive scenic installation | Videomapping | Motion Graphics | Hologram Design | Light Design | Sound Design | Performing Arts| Script | Direction
Location Hotel Barcelò – Milan
