Virtual Futurability Speech
Virtual Futurability Speech Digital and futuristic communication with Mixed Reality
E-Distribuzione, an Enel Group company, has started the transition to a next-generation “intelligent” grid, SMART GRIDS network.
The need to communicate the novelty of the new distribution network with a language that had strong digital connotation prompted E-Distribuzione to accept the proposal of the XCube3D team to create a virtual speech, starring Engineer Marina Lombardi, Head of Innovation of Enel Grids, that would involve the speaker’s interaction with the 3D elements of the new grid within an unedited Virtual Set.
Eng. Lombardi thus found herself presenting the new Smart Grid network immersed in a VR setting, the basis of a profound project, a real virtual journey, and going into techincal details enabling technologies of Grid Futurability project.
The creative concept started from the technical study of the presentation speech and from the photo acquisition (capture?) of all the technological innovation of the network.
The creative concept started from the technical study of the presentation speech and from the photo acquisition of all the technological innovation of the network.
The next step was to create 3D models of the technological components of the Smart Grid: Advanced Automation, Iot Sensors, QEDs, Smart Street Boxes, Open Meters, Smart Glasses, and Thermal Cameras.
Each element has been placed inside the VR setting creating the illusion of being in a magical shuttle discovering the novelties brought by GRID FUTURABILITY project.
With the post-production we created a futuristic presentation equal to a real virtual journey through the network.
Thanks to Extended Reality techniques, the perception that the speaker interacts realistically with the holograms and 3D objects placed into the setting has been created,
increasing the immersiveness’ degree and the participation of users.
The virtual journey, led by Engineer Lombardi through the Smart Grid, with a “virtual” city of Matera in the background, was broadcast online on E-distribuzione’s channel. It was included within the “Hybrid” Live Streaming realized in June 2021, a highly futuristic event,
and perfectly alligned with the innovation of Smart Grid Futurability Matera project. Colours, texts and objects were created according to E-distribuzione brand guide lines
Client Cheil Italia per ENEL distribuzione Year 2021 Event Presentazione Virtuale “Smart Grid Futurability” Skills Project Design | Videomapping | Motion Graphics | Performstive Arts | Interactive Dance | Script | Direction Location ROMA