Swatch Club - XCUBE3D

30 years of history celebrated in style

An exclusive Swatch event, reserved for all collectors of the iconic timepieces, for the unveiling of the 30-year celebratory watch: the White Loop.

We created two interactive dance performances to tell the story of Swatch’s thirty years, in which dancers interacted and communicated with a 3D videomapping that became co-protagonists of the performance.

Both performances reflected the innovative, provocative, colourful and Pop spirit of Swatch, capable of creating the same wow effect they have achieved with their watches over the years.

Storytelling

White Loop, with its colourful stripes depicting the most jaw-dropping

details of previous years’ collectibles, has been the inspiration for the storytelling of our project; an abstract tale, an evolution, a psychedelic journey made of colours, music and grapichs that would fully represent the spirit oh SWATCH through logos and details.

“Our goal is to convey emotions to communicate a message and imprint it in the heart” says Fausto D’Elia, Creative Director of XCube3D, “With this immersive experience, totally engaging for the viewers in the hall, we wanted to transport them on an immersive journey into the Swatch world, strenghtening their connection with the brand.”

Elements of surprise were used such as changes in scene of rythm having the sole goal of engaging emotionally and sensorially the viewer. The performance opens with two dancers inspired by Eva Kant, a pop icon of beauty and seduction, an element of rupture and originality as Swatch watches have always been.

In the Swatch experience, light and music seduce and provoke at the same time; the visual stimulus is strong and captivating, the music is overwhelming, energetic and exciting.

This is immersive storytelling, an experience that, through its narration, engages the viewer sensorially and emotionally

This will make it unforgettable. This will bring the brand into the hearts of its stakeholders.