Interactive mapping and corporate events
Human interaction with 3D videomapping animation is a technique that provokes great wonder and awe in the viewers; its ability to surprise and its innovative character have in fact triggered, in the very first years of its operation, a strong interest especially abroad!
In 2015, the Arab National Telecommunications Company, Telecom Viva Kuwait, chose XCube3D for an interactive dance mapping performance to be introduced at a prestigious corporate event in Kuwait City. The performance aimed to enrich the event with a touch of originality and technological innovation, while maintaining the elegant style that the client wanted to distinguish the event.
Starting with the study of the client’s logo, we created and developed the concept design of 3D graphic animation that opened the show.
The customization of the graphics with reference to the colours of the client’s logo made the opening videomapping distinctly tailored and perfectly contextualized.
Performing arts (dance, hip hop and gymnastics), methodically and tastefully combined to enhance the elegance desired by the client, were designed in perfect synchronisation with the videomapping thus creating the illusion of being embedded within the multimedial setting designed specifically for the client.
The result was to create a virtual illusion in the prestigious audience present in the hall; a magic that gave the performance that unique touch that only innovative creativity could give… a new creative paradigm with an assured wow effect!
Client TELECOM VIVA Kuwait
Year 2015
Event Corporate Event VIVA Kuwait
Skills Project Design | Videomapping | Motion Graphics | Peforming Arts | Interactive Dance | Script | Direction
Location Kuwait City
