The new Digital Platform Revolution
ENEL X is a company with strong roots in the energy sector and a strategy directed towards innovation, sustainability and digitalization.This is why XCube3D was chosen by Enel X creative solution to design an exclusive Virtual Set immersing its speakers
XCUSTOMER “The Platform Revolution”.
In agreement to ENEL X and its CEO, Francesco Venturini, XCUBE3D wanted to create a product that reflected the mission and the values of the brand: “The mission of Enel X is to discover, to power, to merge and to improve technologies and smart and innovative services to help people, companies and cities around the world to use energy in a sustainable way.
We shot the speeches of all the speakers in a green set and edited each frame making a virtual 3D setting immersing the speakers in the event.
The scene was set up with three fixed cameras and another fixed camera on a Crane to give movement, to create aerial shots and circular movements.
We produced a “Virtual Set” entirely from scratch by customizing it for Enel X, so the VR setting and 3D elements become an integral part of the brand.
Each scene or frame was made with the intention to give viewers the intense feeeling to be immersed in the speaker’s action, giving them the virtual illusion that every holographic elements or 3D objects around them floated in the air.
For the same reason the speeches were structured with different rhythms, providing ever–changing animations and interactions, creating variety, changes of rhythm, changes of gestures and positions both during the shooting made in the green set and in the post – production phase within the virtual studio.
In the post-production phase the presentation slides have been rendered partly virtual set backdrop and partly HOLOGRAPHIC 3D elements with which the speakers could interact as if they were tangible objects, in fact, by tracking their movements we have given the illusion of real interaction.
The goal was to create a product whose concept would be focused on innovative technologies and proposals, capable of giving the users’ eyes an immediate impact on the futuristic soul of ENEL X.
The final product, intended for the ENEL X network, has been dubbed in three languages, using the over voice technique, to make the presentation of new online platform usable to international users as well.
We have created a product that was the center within an online launch where nothing was left to chance and we are happy that our strength is always to find the right solution that can meet all the needs and expectations of our client.
Colours, texts and animations have been created and customized following the ENEL X brand guide lines.
Client Cheil Italia for ENEL X Year 2021 Event Launch of Digital Platform Piattaforma XCUSTOMER – Event on Februry, 2021 Skills Project Design | Videomapping | Motion Graphics | Performing Arts | Interactive Dance | Script | Direction Location ROMA