Immerse your audience in a 4D dream
Videomapping is an advanced projection technique that makes it possible to give light, life and soul to any kind of surface. It is the expression of Spatial Augmented Reality; thanks to animated videoprojections, the viewer’s physical space is augmented with images that are directly integrated into the real setting, leading their visual perception not to distinguish what is real from what is virtual
The spectacularity of this technique is extremely high, proper immersive experiences are generated for the viewers, capable of keeping their attention high for the entire duration of the digital show
The need to animate even large surfaces, such as architectural elevations of Churches or historical Palaces, requires not only mapping surveys but also a narrative capable of giving meaningful content to the technological contribution.
Thanks to these characteristics, Videomapping finds its main application in digital immersive Storytelling that allows, in any place and on any object, to amplify the company’s Brand Awareness, to convey a message thanks to a compelling and impactful communication or simply to celebrate the moment.
Just as we did on the occasion of the celebratory videomapping created by animating the elevation of the Palazzo Direzione dell’Arsenale Marittimo Militare, located in Taranto, for the Italian Navy.
The images and animated graphics totally engage viewers and create magical suggestions thus generating the illusion that the real objects on which the mapping takes place come to life.
The ability to revolutionise the perception of reality, as we did at the MEC3 event in PalaRiccione when we transformed the T-screen into the control cabin of a spaceship from which the audience navigated inside a universe made of ice cream!
The application areas of this technology are almost endless, due to the versatility of projections
Tourism and Culture for the enhancement of architectural heritage during events and festivals as well as within exhibitions and museums in innovative immersive multimedial experience;
Entertainment: we can create entire digital backdrops, performances of high technological impact or entire shows with mind-blowing effects.
Videomapping allows to create jaw-dropping effetcs that catalise the attention of your audience:
Cake Mapping & Dress Mapping, innovative solutions to celebrate any special moment by mapping a cake or even transforming scene costumes of a performer (violinist or singer) or the person being celebrated (even in an élite wedding) into a proper digital animated canvas.
Corporate Event: it is possible to give a soul to any kind of object at product launches, dedicated events, conferences on specific products.
The sole limit is imagination… only rule: no external light contamination in the area on which you wanted to make the videomapping.